United Health Weighs In...

United Health is just one of the many insurance companies affected by Health Care Reform.  As a professional in the pharmaceutical industry, agreements with insurers are critical to getting branded products on plans leading to widespread patient use.  There has been a great deal of buildup regarding this topic and now that it is to become a reality, insurers, such as United Health, are taking the necessary precautions and planning ahead for a new market landscape with great uncertainty. 

I was interested to learn that they will be focusing in on limited markets.  Only taking on 10-25 in an arena of 100 or more, is a major cut back.  Of course this will vary by state, but I think we are likely to see more individual plans, which means more exchanges depending on the level of interest on local levels.  One major concern as mentioned in the article is that this could push up premiums, which could deter many people.

Well, there is still much to unfold as other insurance companies weigh in between now and the fall and legislation gets ready to take full effect in 2014.  I'm sure we will hear plenty more on this topic to come, so stay tuned!

Check out article here at WSJ.com: 
United Health Weighs In